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Ashton Kutcher is a genius! First, there was Punk'd and now news has come that he's developed a show titled, Pop Fiction.

So why is he a genius? During Punk'd we saw Ashton playing pranks on celebrities, but the tables have turned for his new show. He has called in his celebrity friends to help him punk the media.

According to USA Today, Pop Fiction, an eight-episode series, is a prank show targeting paparazzi and gullible media outlets. It's made with the eager help of stars, who were the laughing stocks of Kutcher's former MTV show. This time the shoe's on the other foot, and the series has been kept so tightly under wraps that E!'s own website fell victim to the Hilton hoax and other planted stories that producers won't yet divulge.

Many are saying that the entire media circus involving Paris and the shaman was all for an episode of 'Pop Fiction.'
The saga of Shaggy McGuru and Paris Hilton continues. If it seems like some of these tabloid TV stories floating around out there these days are too crazy to be true, it's only because they are.

As we noted earlier this week, some of this nutty stuff is part of a new E! show, Pop Fiction (debuts Sunday, 10:30 p.m.), produced by prankster Ashton Kutcher's crew, which goofs on the paparazzi and the press.

Hey, they even pulled the wool over our eyes! Damn them, there goes all that carefully cultivated journalistic integrity right down the drain. Oh wait, we didn't have any to begin with? Nevermind!

In any case, the time is ripe for spoofing the spectacle, even if we occasionally end up on the wrong side of the punchline.